One name, one mark: from an office landmark on the Chao Phraya to the products in your home.
RAMA III · BANGKOKKingBridge began with laundry and shower products made by Lion Corporation (Thailand) and has grown into tissue, toothbrushes, drinking water, snacks and Thai herbal care. Every item follows the same rule: practical quality at a price every household can reach.
KingBridge Tower is a 52-storey Grade A office building on Rama III Road beside the Bhumibol Bridge, developed within Saha Group under the idea of The Spirit of Synergy. The bridge-and-tower mark on every KingBridge product stands for the same connection and permanence.
KingBridge’s story brings together a landmark, consumer products and established routes to market. Understanding those different roles makes the wider Saha Group connection clear.
SPI describes KingBridge Tower as a project developed by KingBridge Tower Co., Ltd., a Saha Group subsidiary. The Rama III landmark connects the brand’s visual identity to its Bangkok setting.
Explore the official storyLion’s Thai history records joint ventures with Saha Pathanapibul in 1966 and 1967, followed by the merger into Lion (Thailand) in 1980. Today, KingBridge’s documented laundry and shower range identifies Lion Thailand as its manufacturer.
Explore the official story
Saha Pathanapibul describes its business as consumer-product distribution supported by a nationwide logistics network. This distribution perspective complements the manufacturing and property activities within the wider Saha business ecosystem.
Explore the official storyThese connections describe the roles of the businesses; individual products retain their own named manufacturers and standards.
One identity. Everyday possibilities.
To deliver everyday products of dependable quality at prices every family can afford.
To be the everyday brand every Thai home trusts.
Do what the pack says, every time.
Say complicated things simply.
Designed from how homes actually work.
No claim we cannot back up.
| Product categories | Manufacturer / distributor | Where to buy | Status |
|---|---|---|---|
| Detergent powder, liquid detergent, softener, shower cream | Lion Corporation (Thailand) Ltd. | Lion Shop Online and general retail | From the maker |
| Drinking water | Product information via BSC International | Saha Group Co-op and group channels | From the maker |
| Toothbrush | Imported by Thailand Swiss Co., Ltd. | Saha Group Co-op | On pack |
| Tissue, snacks, herbal | To be confirmed by the brand owner | ThailandBest, BFO, Shop Channel | To be confirmed |
THE KINGBRIDGE WORLDDiscover the connection between our landmark and our collection.